Taking the First Step: Starting The Purple Wings

January 2021 marked the beginning of an incredible journey. After witnessing too many women struggle with financial decisions during life-changing moments, I knew something had to change.

The Moment That Changed Everything

When my father passed away, I watched my mother face financial uncertainty with fear and confusion. Despite being an educated, capable woman, she felt lost in a world of financial jargon and complex decisions. This wasn't just her story - it was the story of countless women I met in our community.

Why Financial Literacy Matters

Financial literacy isn't just about money - it's about confidence, independence, and security. It's about women having the knowledge to:

The Vision

I envisioned a place where women could learn at their own pace, ask questions without judgment, and build confidence in their financial abilities. The Purple Wings was born from this vision - a safe space for financial empowerment.

Starting Small

We began with just a few friends meeting in my living room. Those early conversations were transformative. Women who had never discussed money openly began sharing their concerns, asking questions, and supporting each other.

What I Learned

Those first months taught me invaluable lessons:

Looking Forward

As I write this first blog post, I'm filled with hope and excitement. The Purple Wings is more than a financial education platform - it's a movement. A movement of women empowering women, learning together, and building brighter financial futures.

To every woman reading this: Your financial journey starts with a single step. Let's take that step together.

*Shalini Jha*

*President & Founder, The Purple Wings*